Pictonico is a photography T-shirt brand from Japan. We produce high quality photography T-shirts using photos taken by professional/amateur photographers who are working in various fields such as magazines, websites and SNS.
The latest technologies of photographic printing made it possible to produce high quality printing, and nowadays, there are more and more fashion brands producing photography T-shirts.
Pictonico aims to recapture this trend from photographer perspective to present photography piece on T-shirt format as well as enjoying photography T-shirts as fashion. This is a total new photographic culture.


Back in the old days, camera was still a pricy hobby and gradually developed to “each in every house” era. And now, all of us can easily enjoy taking pictures on their digital cameras and smart phones. On the other hand, film cameras and silver halide photography still maintains their popularity, and as a result, we now have many ways to enjoy cameras and photography. In Japan, we now have several big photo exhibitions, and we can see this “enjoying photography as art” thing root down deeply into our culture.

In addition to the previous ways of enjoy photography like taking pictures, processing and printing photographs, watching photography and sharing images on the internet and SNS, Pictonico suggests another way to enjoy photography – wearing photographs.

gin. 写真Tシャツ フォトTシャツ 「relax」


One of the characteristics of photography is that you can reproduce. Walter Benjamin says “This is art of the reproduction technology era”. Japanese photographer Daido Moriyama says “The essence of photography is to be mass printed (for magazines and books)”. Aside from the usual printing on printing and inkjet papers, this cutting edge technology enables to print photographs on fabrics. Photography printed onto the fabric has a distinctive feel that you can’t get on papers – something different to the grains of film and photographic papers or dots on printed paper or even to the pixels of digital images.

With your T-shirt purchase, you will get a free copy of the original print. The digital data is laser printed (instead of inkjet printing) onto Kodak’s thick royal paper which is the same kind used to print silver halide photography. Please enjoy the differences between the T-shirts and this original print.

established in 2013
directed by Tomoyasu Takanishi
He works as a freelance photographer based in a privately run studio.